We’ve been working with Seattle Children’s since 2011, when they tapped us to help raise awareness of their then-new research institute. Our work steadily expanded to encompass clinical marketing and fundraising support. To date, we’ve completed 500+ content projects that include consumer web pages, blog posts, feature articles, donor stories, philanthropic cases for support, glossy collateral books – and more.
Children’s Health — the nation’s 8th-largest pediatric health system — turned to us in 2018 to design a physician-facing content marketing program. We developed the underlying strategy and have been creating supporting content ever since. As we built expertise in their service lines, Children’s Health turned to us for many other types of content. Now we’re in the midst of a 3-year web content overhaul spanning 2000+ pages.
The Benaroya Research Institute (BRI) is one of the nation’s top immunology research centers. We’ve been working with them since 2016, when they asked us to start writing feature articles on their research. Our work has expanded to include revamping their newsletter strategy, managing their print and e-newsletters, updating their blog strategy, and writing everything from blog stories to print brochures.
Our relationship with Atrium Health — the largest health system in the Carolinas — started in 2017, when they turned to us to write physician-facing articles for a thought-leadership campaign. Our work has steadily expanded and we have completed hundreds of consumer web pages and physician bios, and ghostwritten dozens of technical articles for doctors. We have also taken the lead on writing, designing and project managing annual print books for their heart institute, musculoskeletal institute and children’s hospital.
Virginia Mason Franciscan Health is a regional hospital built around Mayo-style specialty centers. They came to us in 2017 for help creating new consumer web pages. Since then, our work has extended to include physician-facing content, including a quarterly newsletter for referring providers and an annual outcomes book for their Digestive Disease Institute.
SCCA turned to us for help creating a physician-facing blog in 2020. We’ve worked closely with their team to refine the blog strategy and create posts that inform providers about SCCA’s latest services, research advances and clinical trials. This builds on our team’s past expertise working with SCCA’s partner institution, Fred Hutchinson Cancer Research Center.
Overlake Hospital and Medical Center came to us when they were facing 600+ web pages that hadn’t been updated for years. Starting with their cardiology service line, we developed strategic messaging, revamped the site map, created new page templates and started building content from the ground up.
Levine Children’s Hospital (Charlotte, NC) commissioned us in 2018 to update their cancer content. Since then, our work has expanded to include additional web overhauls and blog posts. We also redesigned and wrote their physician-facing annual report and outcomes book in 2020.
Tegria Clinical Solutions specializes in simulations that help physicians understand and solve key clinical problems. Tegria turned to us in 2020 for a content marketing strategy to support aggressive 2021 sales goals. We conducted audience research and a competitor analysis, defined a new B2B marketing approach and created several types of supporting content.
Bailey-Boushay House provides hospice and long-term care for people with HIV and other debilitating conditions. As an organization that relies heavily on private philanthropy, they came to us in 2017 to create content that stewards existing donors and inspires more people to give. We redesigned their print and e-newsletters, and now create a regular stream of print and digital content that highlights their life-changing work.