B2B marketing can help healthcare organizations increase referrals, brand awareness, reputation scores and U.S. News rankings. As a leading B2B healthcare marketing agency, Message Lab has an in-house team that specializes in B2B healthcare marketing services and has worked with health systems nationwide. Whether you need an overarching U.S. News campaign or a one-off article to support service line marketing, we can leverage our years of experience to get the best results.
Content marketing uses different types of content (articles, videos, podcasts etc.) to engage specific audiences and get them to choose your brand. B2B healthcare content marketing is aimed at physicians and other providers. It’s an increasingly valuable way to capture their attention and teach them about what sets your healthcare system apart. This can inspire them to refer to you, vote for you in U.S. News and consider working for you. Many leading health systems have launched B2B content marketing campaigns in recent years, partly because traditional physician liaison outreach is getting less effective.
Message Lab is home to a full-service B2B healthcare marketing team. We’ve spent years helping health systems develop B2B healthcare marketing strategies and creating content to support them. This has helped our clients increase referrals, brand awareness, reputation scores and U.S. News rankings.
If you want to engage physicians, you can’t rest on old-fashioned promotional content that tells them how great you are – you need to catch their attention and add value to their practice. This means coming up with ideas and angles that get them to read, watch or listen to what you’re sending them. And these ideas have to align with what sets you apart.
We have years of data that shows which content performs well, across service lines. We use this knowledge to help you generate ideas that get doctors to pay attention.
Do you want to learn more? We’ll start with a call with our Founder Justin Matlick and other members of our leadership team. We’ll learn about your business goals and service lines, and trade ideas about how B2B healthcare content marketing could help you.