Content marketing for nonprofits starts with articulating your larger communications goals. What’s the number one thing you want your community and donors to know about you? And what do you want them to think, feel and do? We can help you articulate the answers to these questions. Then we can develop overarching key messages that capture what sets you apart and why people should support you.
From there, we work with you to apply your goals and messages to a specific content marketing project. For example, if you’re developing an annual giving campaign, we help map out what you want people to know this year.
The next step is to define who your audience is and what they want to hear from you. We’ve developed a straightforward, affordable audience research process that answers these questions and lets you tailor your content to the people who believe in your work.
Now we can put your goals together with your audience’s goals, and pinpoint messages that resonate.
What content channels will you use and how will you use them? This can include things like newsletters, website landing pages, appeals letters and emails, social media, your annual report and asks to specific individuals. We can use our experience working with nonprofits to decide on which channels will be most effective for you.
Now for the fun part: Interviewing stakeholders and the people you’ve helped, and weaving their powerful human stories throughout your content in ways that engage and inspire.
Once you launch your project, we help you step back, evaluate how your content is working and adjust in ways that make it better.
We’ve developed content marketing materials for small environmental nonprofits, large hospital foundations, colleges and universities – and more. Our work has helped these organizations raise millions of dollars. We know which approaches work and which ones don’t.
We take time to understand your organization, your communications goals, your target donors and why they should support you. We ask hard questions and help you create key messages and other strategic resources that will make your content and asks effective.
Because we specialize in working with nonprofits, we understand your dilemmas – and we know that your work is complex and often emotional. We know how to talk to your development team, your donors and the people you help. And we know how to turn their stories into powerful campaigns that honor the people you serve and bring donors closer to you.
Our commitment to excellence is at the heart of everything we do. We hold our work to the highest standards, which means you get what you need, right from the beginning.
We’re a mission-driven company, created to help organizations make an even bigger difference. Our passion means we’ll do everything we can to make your project successful.
Donations from existing donors
Awareness, so more people know about you and how you make an difference
Search engine rankings
New donors, who you can steward into long-time donors
Our process starts with meeting our Philanthropy Content Director Allie Rock and other members of our leadership team. We’ll get to know what you need, tell you more about our nonprofit marketing agency and trade ideas about how content marketing could help you.