- Children's Health / Children's Medical Center Dallas
Our relationship with Atrium Health — the largest health system in the Carolinas — began in 2017, when we started working with them on physician-facing articles for a thought-leadership campaign. Our work has steadily expanded and we have completed hundreds of consumer web pages and physician bios, and ghostwritten dozens of technical articles for doctors. We’ve also taken the lead on writing, designing and project-managing annual print books for their heart institute, musculoskeletal institute and children’s hospital.
We’ve been working with Seattle Children’s since 2011, when they tapped us to help raise awareness of their then-new research institute. Our work steadily expanded to encompass clinical marketing and fundraising support. To date, we’ve completed 500+ content projects that include consumer web pages, blog posts, feature articles, donor stories, philanthropic cases for support, glossy collateral books – and more.
In 2021, we expanded our partnership with Children’s Health and began writing for their foundation’s marketing and communications and annual giving teams. Since then, we’ve led content strategy for their two largest annual digital fundraising campaigns – North Texas Giving Day and Red Balloon League – helping to rethink the campaign’s storytelling approach and voice. We also regularly write patient ambassador stories, donor stories and grateful patient communications.
Overlake Medical Center and Clinics asked us to help when they were facing 600+ web pages that hadn’t been updated for years. Starting with their cardiology service line, we developed strategic messaging, revamped the site map, created new page templates and started building content from the ground up. We also create physician-facing content for Overlake, including a quarterly neuroscience e-newsletter
Virginia Mason Franciscan Health is a regional hospital built around Mayo-style specialty centers. They came to us in 2017 for help creating new consumer web pages. Since then, our work has extended to include physician-facing content, including a quarterly newsletter for referring providers and an annual outcomes book for their Digestive Disease Institute.
The Benaroya Research Institute (BRI) is one of the nation’s top immunology research centers. We’ve been working with them since 2016, when they asked us to start writing feature articles on their research. Our work has expanded to include revamping their newsletter strategy, managing their print and e-newsletters, updating their blog strategy, and writing everything from blog stories to print brochures.
The Lundquist Institute has made pivotal research breakthroughs in many areas, but is not well known in its community. Our work with them is laying the strategic cornerstone for communications that will solve this problem and help them connect with a new generation of donors. This work includes developing brand pillars and core messages, and executing an audience research project so that Lundquist can understand the best way to connect with current and potential supporters.