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We help clients differentiate themselves through content that is clear, compelling and hard to forget.
We help clients differentiate themselves through content that is clear, compelling and hard to forget.
Content Strategy Physician + Patient
Campaign Messaging Strategic Messaging for
Content Strategy Annual Giving Campaign
Content Strategy Annual Giving Campaign
Annual Giving Campaign Feature Story
Content Strategy Blog Stories Fundraising
Content Strategy Physician Marketing Thought
Design Physician Marketing Thought Leadership
Project Management Web Content Executing
Content Strategy Thought Leadership Campaigns
Messaging Guide Copywriting Patient +
We’ve been working with Seattle Children’s since 2011, when they tapped us to help raise awareness of their then-new research institute. Our work steadily expanded to encompass clinical marketing and fundraising support. To date, we’ve completed 500+ content projects that include consumer web pages, blog posts, feature articles, donor stories, philanthropic cases for support, glossy collateral books – and more.
In 2021, we expanded our partnership with Children’s Health and began writing for their foundation’s marketing and communications and annual giving teams. Since then, we’ve led content strategy for their two largest annual digital fundraising campaigns – North Texas Giving Day and Red Balloon League – helping to rethink the campaign’s storytelling approach and voice. We also regularly write patient ambassador stories, donor stories and grateful patient communications.
The Benaroya Research Institute (BRI) is one of the nation’s top immunology research centers. We’ve been working with them since 2016, when they asked us to start writing feature articles on their research. Our work has expanded to include revamping their newsletter strategy, managing their print and e-newsletters, updating their blog strategy, and writing everything from blog stories to print brochures.
Our relationship with Atrium Health — the largest health system in the Carolinas — began in 2017, when we started working with them on physician-facing articles for a thought-leadership campaign. Our work has steadily expanded and we have completed hundreds of consumer web pages and physician bios, and ghostwritten dozens of technical articles for doctors. We’ve also taken the lead on writing, designing and project-managing annual print books for their heart institute, musculoskeletal institute and children’s hospital.
Virginia Mason Franciscan Health is a regional hospital built around Mayo-style specialty centers. They came to us in 2017 for help creating new consumer web pages. Since then, our work has extended to include physician-facing content, including a quarterly newsletter for referring providers and an annual outcomes book for their Digestive Disease Institute.
SCCA turned to us for help creating a physician-facing blog in 2020. We’ve worked closely with their team to refine the blog strategy and create posts that inform providers about SCCA’s latest services, research advances and clinical trials. This builds on our team’s past expertise working with SCCA’s partner institution, Fred Hutchinson Cancer Research Center.
Overlake Medical Center and Clinics asked us to help when they were facing 600+ web pages that hadn’t been updated for years. Starting with their cardiology service line, we developed strategic messaging, revamped the site map, created new page templates and started building content from the ground up. We also create physician-facing content for Overlake, including a quarterly neuroscience e-newsletter
Levine Children’s Hospital (Charlotte, NC) commissioned us in 2018 to update their cancer content. Since then, our work has expanded to include additional web overhauls and blog posts. We also redesigned and wrote their physician-facing annual report and outcomes book in 2020.
Tegria Clinical Solutions specializes in simulations that help physicians understand and solve key clinical problems. Tegria turned to us in 2020 for a content marketing strategy to support aggressive 2021 sales goals. We conducted audience research and a competitor analysis, defined a new B2B marketing approach and created several types of supporting content.
Bailey-Boushay House provides hospice and long-term care for people with HIV and other debilitating conditions. As an organization that relies heavily on private philanthropy, they came to us in 2017 to create content that stewards existing donors and inspires more people to give. We redesigned their print and e-newsletters, and now create a regular stream of print and digital content that highlights their life-changing work.
The Seattle University Annual Giving team turned to us for help with the spring fundraising campaign. Their ask to us was to help them tell a more consistent SU story across each of their donor segments. Within that story, they needed to authentically elevate their vision and values to more deeply reflect the student experience. In addition, we created new strategic messaging for each of SU’s eight schools and for three additional campus fundraising priorities. Then we crafted the university-wide appeal, featuring a scholarship student.
The Lundquist Institute has made pivotal research breakthroughs in many areas, but is not well known in its community. Our work with them is laying the strategic cornerstone for communications that will solve this problem and help them connect with a new generation of donors. This work includes developing brand pillars and core messages, and executing an audience research project so that Lundquist can understand the best way to connect with current and potential supporters.
Children’s Oncology Group (COG) is the world’s largest organization devoted exclusively to childhood and adolescent cancer research. They turned to us for strategic communications help, to start telling their story in ways that raise awareness of their work and inspire new donations. As an initial step, we partnered with COG leadership to develop strategic messaging, and then write and design their first-ever quarterly newsletter.
The Greater Yellowstone Coalition (GYC) has spent more than 40 years protecting the lands, waters and wildlife of the Greater Yellowstone Ecosystem. Their marketing and development team came to us with an urgent need – to create strategic messaging to inspire donors to help them stop a gold mine on Yellowstone’s border.
The Indiana Biosciences Research Institute urgently needed a spate of web pages that describe their work to a general audience, including potential donors. We stepped in and quickly developed templates to standardize their content. Then we interviewed their researchers, wrote the pages and guided them through review.