This webinar will guide you through a proven, 4-step approach that can help improve your communications strategy and align it with content that inspires donors and other key audiences. The 60-minute session will provide insight on how to:
Define clear communication goals and a roadmap to achieve them
Understand your audience via an easy, cost-effective approach to audience research
Create content that aligns with those goals AND gives audiences the content they want
Measure whether your content is achieving your goals, and how to adjust it if it’s not
