AI Overviews: Quick Tips for Getting Featured
Many healthcare organizations are seeing declines in page views and web traffic. That’s in part because people are getting answers to health questions in AI overviews instead of clicking through to websites. This leaves many healthcare marketers asking: How does appearing in AI overviews help my organization? How do we get featured in AI overviews? […]
Why Audience Research Matters in Content Marketing
When you’re working on a new campaign, project or channel, it’s all too easy to charge ahead without taking the time to ask crucial questions like: What goal will this content serve? Which channels are best to reach our audience — and what information is most interesting to them? At Message Lab Media, we’ve […]
Audience Research for Content Marketing: 4 Unexpected Findings
Understanding your audience is one of the most important pieces of content marketing. After all, you can’t create engaging content if you don’t know what your audience wants. But how exactly do you find that out? At many organizations, the answer is: by making educated guesses. At Message Lab Media, we’ve developed a straightforward audience […]
Supercharge Your Give Day Campaign
4 Steps to Creating Powerful Stories that Increase Donations Imagine that it’s January and you’ve just finished your year-end fundraising efforts. Congratulations! Your regional community Give Day is in the spring – months away. And then all of a sudden, it’s weeks away. You need your mailing list. You need to build the emails, register […]
