Audience Research for Content Marketing: 4 Unexpected Findings
Understanding your audience is one of the most important pieces of content marketing. After all, you can’t create engaging content if you don’t know what your audience wants. But how exactly do you find that out? At many organizations, the answer is: by making educated guesses. At Message Lab Media, we’ve developed a straightforward audience […]
Supercharge Your Give Day Campaign
4 Steps to Creating Powerful Stories that Increase Donations Imagine that it’s January and you’ve just finished your year-end fundraising efforts. Congratulations! Your regional community Give Day is in the spring – months away. And then all of a sudden, it’s weeks away. You need your mailing list. You need to build the emails, register […]
Storytelling in Science Communication
Tips and Best Practices for Telling Science Stories A lot of people ask us: Why should we use storytelling in science communication? It’s tempting to think that a cool science finding can speak for itself. But think of it this way: What happens if you ask the everyday person to read a summary of, say, […]
