Growth Marketing Manager
Remote
At Message Lab Media, the Growth Marketing Manager implements and drives the company’s marketing strategy. This role owns inbound marketing channels, lead generation efforts, brand messaging and the company’s digital presence. You’ll play a central role in expanding visibility, generating new opportunities and supporting business growth. In turn, you’ll be a pivotal part of our efforts to help more clients expand their impact and improve the lives of people worldwide.
This is a new role, which means it carries the opportunity to implement a marketing strategy from the ground up – a perfect fit for someone who’s ambitious, nimble, creative and thrives on identifying new opportunities and making the most of them. We anticipate that the time commitment will be 15-20 hours weekly.
Responsibilities:
Growth Strategy & Lead Generation
- Execute and optimize established marketing strategies to drive measurable growth and expand reach
- Monitor market trends, competitor activities and client feedback; provide insights and recommendations to leadership for strategic adjustments
- Implement and manage multi-channel lead generation campaigns across website, email, social media, paid advertising and events to drive qualified pipeline growth
- Continuously test, measure and optimize campaign performance using data-driven approaches to improve conversion rates, lead quality, and ROI
Brand Messaging & Sales Enablement
- Execute brand messaging consistently across all marketing channels and touchpoints to reinforce positioning
- Create and maintain marketing collateral, case studies, and sales materials that support lead conversion and client acquisition efforts
- Collaborate with leadership and sales teams to develop compelling pitch materials and proposals that drive revenue growth
- Research and submit award applications to build brand credibility and generate PR opportunities
Digital Growth & Optimization:
- Work with website vendor to manage and optimize the company website for lead generation, conversion rate optimization, and user experience
- Lead and execute website improvement initiatives, including periodic content audits, to attract more users, generate more leads and increase conversions
- Implement growth hacking techniques, A/B testing, and conversion rate optimization across digital channels to maximize marketing ROI
How Success Will Be Measured In This Role:
- Growth Execution & Optimization:
- Execute and launch at least one growth campaign per quarter with defined success metrics
- Provide monthly performance reports with data-driven insights and optimization recommendations to leadership
- Thought Leadership:
- Produce at least one significant marketing asset (case study, white paper, etc.) per month
- Submit applications for at least two relevant awards per quarter
- Work with leadership to pursue and apply for at least one conference speaking slot or webinar proposal per quarter
- Website Growth & Conversion:
- Achieve consistent 3–7% month-over-month growth in unique visitors and sessions through optimization efforts
- Improve engagement metrics including bounce rate, time on page, and pages per session through A/B testing and UX improvements
- Email Marketing Growth:
- Execute launch of new e-newsletter strategy within 60 days of onboarding
- Grow email subscriber base by 2–4% net new contacts each month through lead magnets and optimization
- Maintain or exceed 20–30% open rates and 3-6% click-through rates through testing and segmentation
Social Media & LinkedIn Growth:
- Execute LinkedIn content strategy across company and individual channels within 30 days
- Maintain consistent posting cadence (minimum 1-2 posts per account per week) with quality engagement focus
- Achieve steady month-over-month growth in organic followers through strategic content and engagement
- Maintain minimum 3-4% engagement rate among LinkedIn followers through optimized content
Lead Generation & Pipeline Support:
- Launch lead-generation campaigns within 60 days, focusing on qualified lead quality over quantity
- Generate measurable growth in Marketing Qualified Leads (MQLs) through campaign optimization and testing
- Collaboration & Team Integration:
- Consistently receive top ratings and feedback on team collaboration surveys
- Demonstrate proactive communication and alignment with internal teams and external partners
Qualifications:
- 3-5 years of growth marketing or digital marketing experience, with at least 1-2 years in a campaign management or lead generation role. Experience at a creative agency, B2B services company, or startup environment preferred
- Experience working fractionally and/or remotely
- A demonstrable commitment to using AI to automate tasks and create efficiencies.
- Familiarity with healthcare and/or science organizations is a plus.
- A flexible, collaborative mindset: Our team is constantly experimenting, failing and trying new things. We’re open about our mistakes and eager to improve. You should be comfortable in this environment.
- Synergy with our core values:
- Start with Why: We dig deep to understand the strategic needs and goals behind every project, opening the door to better communications, content and campaigns.
- Raise the Bar, Every Time: We learn from each project and constantly find better ways for clients to inspire patients, doctors and donors. We create excellent work through smart planning and a growth mindset – delivering high-quality work that’s on budget and on time.
- Empower Each Other to Excel: We collaborate as a team and elevate each other, without egos or power trips.
About Message Lab Media:
Message Lab Media (www.messagelabmedia.org) is a content marketing agency that helps healthcare and research organizations create content that informs patients, engages physicians, educates the public and inspires donors. We work with top clients across the country—helping them turn complex topics into content, stories and campaigns that build trust and drive results.
Why You Should Work Here:
- We’re growing fast, which means you can define how your role evolves.
- We partner with some of the most innovative healthcare and research organizations in the U.S.
- We believe people do their best work when they feel trusted, supported and free to experiment.
- We have a flexible, remote work environment. Regular check-ins and huddles keep us connected—but you can work from anywhere.
- You’re evaluated based on results, not on when you’re at your desk. Want to take a midweek hike, spend time at your kid’s school or work Sunday instead of Friday? Go for it.
- We offer a “vacation as-needed” policy so you can take time off when you need it.
To Apply:
- We will only review applications from applicants who meet the above qualifications.
- All applicants must submit a cover letter that summarizes their past experience, and explains why they’re interested in this opportunity and why they’re a good fit for our team. We will NOT review or respond to applications without cover letters.
- Please email your cover letter and resume to careers@messagelabmedia.com with the subject: Growth Marketing Manager.
