How we use AI in content marketing
Here at Message Lab, people constantly ask us how AI will change our jobs. The honest answer? We don’t know yet! So far, AI is impressively good at writing simple content. But in the areas we write about — healthcare, scientific research, philanthropy — AI falls short of capturing the nuance, accuracy and strategic messaging […]
Why gender-inclusive language matters and how to use it
At Message Lab, we do everything we can to make sure our content meets the needs of the widest audience possible. And that’s why we’ve been paying particular attention to our use of gender-inclusive language (also called gender-conscious language). We do this because: Many people have gender identities that differ from their sex assigned at […]
Supercharge Your Give Day Campaign
4 Steps to Creating Powerful Stories that Increase Donations Imagine that it’s January and you’ve just finished your year-end fundraising efforts. Congratulations! Your regional community Give Day is in the spring – months away. And then all of a sudden, it’s weeks away. You need your mailing list. You need to build the emails, register […]
Storytelling in Science Communication
Tips and Best Practices for Telling Science Stories A lot of people ask us: Why should we use storytelling in science communication? It’s tempting to think that a cool science finding can speak for itself. But think of it this way: What happens if you ask the everyday person to read a summary of, say, […]
