How to Give More Effective Feedback to Writers
If you work with writers to produce content for your organization, the following scenario may feel familiar: You give the writer instructions on what you want. The writer delivers a draft. It’s not quite what you were expecting. You tell them that. They make changes. The changes don’t quite help. You go back and forth. […]
Storytelling in Science Communication
Tips and Best Practices for Telling Science Stories A lot of people ask us: Why should we use storytelling in science communication? It’s tempting to think that a cool science finding can speak for itself. But think of it this way: What happens if you ask the everyday person to read a summary of, say, […]
