How to Give More Effective Feedback to Writers
If you work with writers to produce content for your organization, the following scenario may feel familiar: You give the writer instructions on what you want. The writer delivers a draft. It’s not quite what you were expecting. You tell them that. They make changes. The changes don’t quite help. You go back and forth. […]
How to Conduct Sensitive Interviews to Tell Difficult, Compassionate Stories
Sometimes, interviews for a story or an article require an extra dose of sensitivity and compassion. In many of our stories for healthcare organizations and non-profits, we talk to people about some of the most difficult seasons of their lives. If you’re facing a similarly sensitive interview, here are our team’s best tips. What types […]
Supercharge Your Give Day Campaign
4 Steps to Creating Powerful Stories that Increase Donations Imagine that it’s January and you’ve just finished your year-end fundraising efforts. Congratulations! Your regional community Give Day is in the spring – months away. And then all of a sudden, it’s weeks away. You need your mailing list. You need to build the emails, register […]
Why Nonprofits Should Embrace First-Person Storytelling
It’s common to tell stories about your nonprofit. But many of those stories fall short of their potential. Why? Because they talk about what your organization does instead of showing the impact it has for real-life people. What happens if nonprofits instead let their clients, students, patients, scientists and program leaders tell their own stories […]
