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B2B Content Director

Remote

Message Lab Media (www.messagelabmedia.com) creates smart, inspiring content for healthcare and medical research organizations. One of our fastest-growing business segments centers around B2B content created for physicians, with the goals of attracting referrals and establishing thought leadership. We’re looking for an ambitious candidate to take over this segment, lead our B2B team and drive growth to new heights. 

This is a unique opportunity to play a key role in a scrappy young agency. As a member of our leadership team, you have to be entrepreneurial, hard-working and eager to solve complex challenges. You also have to be driven to guide new clients on a strategic journey, and to guide creative teams to excellence. If you’ve been waiting for a role that lets you be a leader in a thriving, mission-driven workplace, this could be the job for you. 

 

Responsibilities:

Client Growth & Development: (20%)

You will help expand our B2B client base and increase this segment’s revenue by: 

  • Staying abreast of the latest healthcare B2B marketing trends and identifying how to apply them to current and potential clients. 
  • Working with the leadership team to identify and cultivate potential B2B clients.
  • Expanding B2B volume with existing clients.

Account Management (30%)

You will be a main point of contact for B2B clients, and will work directly with them to define their content strategy and identify deliverables. This includes: 

  • Developing strategies that help clients meet their goals.
  • Working with clients to pinpoint messages and storytelling/content opportunities that serve their larger strategy.
  • Working with clients to refine project requests and crystallize them into concrete deliverables. 
  • Identifying opportunities to improve and expand each client’s B2B content.

Team Management: (40%)

You will oversee our B2B content team. This includes: 

  • Mentoring and managing team members to help them constantly improve their work. 
  • Translating client direction into actionable assignments. 
  • Partnering with our project managers to intake and assign new project requests.
  • Reviewing draft content to ensure it fulfills client goals.
  • Editing content and guiding our creative team on revisions
  • Collaborating with our client success director to gather client feedback and communicate it to creative team.
  • Expanding our B2B team by cultivating a constant stream of new staff and contract creatives.

Writing: (10%)

  • Occasionally write B2B content to support creative team.

Qualifications

  • You need to be a skilled B2B strategist and writer who is an entrepreneur at heart, with a track record of concrete success. Qualifications include:
  • A deep understanding of healthcare content marketing.
  • 5+ years of hands-on B2B content strategy and writing/editing experience in the healthcare and medical research sector.
  • 5+ years of experience managing clients and stakeholders, either in-house or at an agency. 
  • A track record of using AI to automate tasks and create efficiencies
  • A flexible, collaborative mindset: Our team is constantly experimenting, failing and trying new things. We’re open about our mistakes and eager to improve. You should be comfortable in this environment. 
  • Synergy with our core values:
    • Start with Why: We dig deep to understand the strategic needs and goals behind every project, opening the door to better communications, content and campaigns.
    • Raise the Bar, Every Time: We learn from each project and constantly find better ways for clients to inspire patients, doctors and donors. We create excellent work through smart planning and a growth mindset – delivering high-quality work that’s on budget and on time.
    • Empower Each Other to Excel: We collaborate as a team and elevate each other, without egos or power trips.
    • Do the Right Thing: We tell the truth, take responsibility and treat everyone with compassion and respect – whether you’re a colleague or a client

About Message Lab Media:

Message Lab Media turns complex topics into content that informs patients, engages physicians and inspires donors. It’s a process that starts with strategy and is informed by 10+ years of working with top health systems and research institutes nationwide. Most important, our work is rooted in our mission to do more than just create great content — we want to use it to bring better care and new advances to the people who need them most. 

Why you should work here:

  • We’re growing fast, which means you can define how your role evolves.
  • We partner with some of the most innovative healthcare and research organizations in the U.S.
  • We believe people do their best work when they feel trusted, supported and free to experiment. We put our team first and sincerely prioritize work-life balance.
  • We have a flexible, remote work environment. Regular check-ins and huddles keep us connected—but you can work from anywhere
  • You’re evaluated based on results, not on when you’re at your desk. Want to take a midweek hike or spend time at your kid’s school, and catch up on work later? Go for it.
  • We offer a “vacation as-needed” policy so you can take time off when you need it.

To apply:

  • We will only review applications from applicants who meet the above qualifications.
  • All applicants must submit a cover letter that summarizes their past experience, and explains why they’re interested in this opportunity and why they’re a good fit for our team. We will NOT review or respond to applications without cover letters. 
  • Please email your cover letter and resume to careers@messagelabmedia.com with the subject: B2B Content Director.
 

Learn more about us at www.messagelabmedia.com.