Why Audience Research Matters in Content Marketing
When you’re working on a new campaign, project or channel, it’s all too easy to charge ahead without taking the time to ask crucial questions like: What goal will this content serve? Which channels are best to reach our audience — and what information is most interesting to them? At Message Lab Media, we’ve […]
Can AI be an author? One use case in healthcare marketing
At Message Lab Media, we’ve been exploring how healthcare marketers can use AI to make our jobs faster and easier. It’s a tall task because healthcare marketing requires nuance, compassion and clarity. Our writers have been using AI for help with things like: Generating ideas for new articles. Understanding and explaining complex treatments, conditions and […]
How we use AI in content marketing
Here at Message Lab, people constantly ask us how AI will change our jobs. The honest answer? We don’t know yet! So far, AI is impressively good at writing simple content. But in the areas we write about — healthcare, scientific research, philanthropy — AI falls short of capturing the nuance, accuracy and strategic messaging […]
