How to Give More Effective Feedback to Writers
If you work with writers to produce content for your organization, the following scenario may feel familiar: You give the writer instructions on what you want. The writer delivers a draft. It’s not quite what you were expecting. You tell them that. They make changes. The changes don’t quite help. You go back and forth. […]
How to Conduct Sensitive Interviews to Tell Difficult, Compassionate Stories
Sometimes, interviews for a story or an article require an extra dose of sensitivity and compassion. In many of our stories for healthcare organizations and non-profits, we talk to people about some of the most difficult seasons of their lives. If you’re facing a similarly sensitive interview, here are our team’s best tips. What types […]
Why gender-inclusive language matters and how to use it
At Message Lab, we do everything we can to make sure our content meets the needs of the widest audience possible. And that’s why we’ve been paying particular attention to our use of gender-inclusive language (also called gender-conscious language). We do this because: Many people have gender identities that differ from their sex assigned at […]
