Services

Specialized content,
tailored to you

Copywriting

You name it, we create it — from physician outreach articles to web content projects spanning hundreds of pages. We optimize for search, match your brand and voice, and tailor content to three key audiences:

For Consumers:
● Web pages on programs, conditions and treatments
● Physician bios
● Patient education materials
● Blog posts and feature articles

For Physicians:
● Thought leadership campaigns
● Provider-facing web and blog content
● Outcomes books and annual reports
● Content for Doximity and other physician outreach platforms

For Donors:
● Cases for support
● Stewardship reports
● Donor stories and newsletters

Content Strategy

We develop content marketing strategies for key service lines, research initiatives or fundraising campaigns. Our process includes:

● Stakeholder interviews to identify your goals and audience
● Audience research to pinpoint how to reach your audience and what motivates them to act
● Key messaging and voice/tone guides to keep content focused and consistent
● A strategic editorial and distribution plan to put your content into action
● Constant refinement, based on analytics and results

Content Management

Clients turn to us for help managing time-intensive digital or print products. Our writers, designers and project managers develop project plans, editorial calendars and timelines. Then we manage every step in content creation, design and review. You weigh in at key milestones and leave the rest of the work to us.

Design

Sometimes, words only are only half the battle. We also handle design, whether your digital template is outdated, or if you need to create an engaging web portal, outcomes book or donor report. Our designers have spent years working with clients like you, and have developed a process and toolkit that will make your products shine and keep your physicians and stakeholders happy.

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