We've worked on hundreds of content projects. Here are 12 you should know about:

B2B marketing for a leading health system

Atrium Health is the Carolinas’ largest health system, and we’re helping them increase referrals for key service lines including cancer, heart, neuroscience and surgery. We’re Atrium’s go-to team for physician-facing e-mail campaigns, program guides, outcomes reports and other collateral.

Developing Physician Marketing Strategies

Children’s Medical Center Dallas needed to improve its U.S. News rankings and increase referrals. We helped them develop a comprehensive physician marketing strategy. To execute on this, we create and manage their annual editorial calendar, and develop content ranging from Doximity articles to web pages to e-blasts.

Highlighting pediatric research

We’ve worked closely with Seattle Children’s Research Institute since 2011. We help manage and update their web pages, and we write content and articles that highlight their push to transform pediatric health care worldwide.

Boosting consumer awareness

Levine Children’s hospital set out to educate consumers about its world-class cancer and heart care. We supported a 2019-2020 awareness campaign by creating new sitemaps for these service lines, interviewing dozens of physicians, and developing messaging and web copy from the ground up.

Promoting personalized medicine

Swedish Cancer Institute launched a personalized medicine program to consumers and establish itself as a thought leader among providers. We wrote a white paper that captured core messaging and an academic paper that ran as the cover story in the journal Oncology Issues.

Extending Capacity for a Small Marketing Team

We help Virginia Mason extend its marketing capabilities without hiring FTEs. Their marketing team turns to us for help developing core messaging, revamping websites, and creating everything from consumer marketing pieces to physician-facing annual reports.

Cultivating and inspiring donors

We write fundraising proposals, stewardship reports and other content that shows Seattle Children’s donors how they can help improve medical care and research.

Redefining a Capabilities & Outcomes Book

Sanger Heart & Vascular Institute wanted to create a best-in-class capabilities and outcomes book. We guided them through a new content strategy and redesign that gave their book a more academic focus to boost physician appeal. The book launches in 2020 to support their U.S. News campaign, and will be a step stone to an interactive online version for 2021.

Supporting a $100 million fundraising push

We helped Strong Against Cancer write and edit blog posts, annual reports and other content to keep donors engaged in its $100 million fundraising push.


We write feature articles for magazines at Seattle Children’s and other organizations. One recent article showcased how immunotherapy is revolutionizing cancer treatment.

Developing marketing collateral

We’ve developed a variety of content for Microsoft, including blog posts about health technology, marketing collateral for Office and e-newsletters that inform Power BI’s user community.

Managing a quarterly newsletter

The Benaroya Research Institute outsourced its external newsletter to us. We write content to engage and inspire donors. Then we oversee the design and guide the finished product through review.